Hazel (NocChen)

Operations / AI Automation Lead

• Content Marketing & SEO Optimization: Led SEO optimization for the company website (icdrex.com). Used AI to batch-generate high-quality chip/consumer electronics industry blogs, trend analysis reports, and podcast scripts. Successfully drove core keyword rankings up, securing over 3000 organic search clicks in a single month.
• AI Automated Lead Generation: Independently deployed an AI Agent-based automated overseas customer search and inquiry response system, dramatically increasing lead acquisition rates and reducing manual customer service costs.
• Virtual IP & Cost Reduction: Leveraged AI image and text generation technologies to incubate and operate virtual personas, automating the production of social media marketing materials and significantly lowering Customer Acquisition Cost (CAC).
• Internal Training: Spearheaded internal AI technology training, automating routine workflows to elevate overall team delivery efficiency.

E-commerce Operations / Product Manager

• AI-Driven Product Development: Utilized ChatGPT combined with Stable Diffusion to establish a "Concept Design to Prototype Rendering" automated SOP. Successfully shortened the development cycle of new products like "Sanqi Flower Herbal Tea" by a full month, rapidly providing product departments with finalized packaging design prototypes.
• Automated Market Research: Built a standardized data processing workflow using GPT-4 to fully automate competitor tracking and target audience persona analysis, providing precise data support for new product pricing and selling point extraction.
• Organizational Efficiency & Executive Assistance: Built an internal enterprise AI knowledge base and completed staff training; assisted the CEO in efficiently handling cross-departmental coordination, meeting brief extraction, and presentation generation, ensuring rapid top-down execution of core business initiatives.

E-commerce Operations / Product Development

• Traffic & Conversion Dual Growth: Stabilized the live stream conversion ROI at 3 through refined content strategy iteration and paid traffic (Qianchuan/DOU+) optimization. Achieved 400k GMV in a single node during the "March 3" campaign.
• Team Management & Coordination: Fully supervised and coordinated the daily operations of a 10+ person TikTok e-commerce team, managing the full lifecycle from event planning and creative shooting to post-production execution.
• Supply Chain & Product Design: Determined product specifications based on deep market research, led product packaging design, and seamlessly integrated with the supply chain to ensure mass production quality and delivery times.